Presentation of the Yearbook Quality of the Media 2026
Disinformation and so-called ‘fake news’ pose a growing challenge to democratic societies. Geopolitical conflicts have exacerbated the problem of disinformation. At the same time, technological developments in the field of artificial intelligence (AI) are changing the way in which disinformation is produced and disseminated. To what extent is the Swiss population aware of disinformation? How resilient is it to conspiracy theories and other disinformation, and what role does media consumption play in this?
The Yearbook Quality of the Media 2026 examines these questions in depth and also presents the latest findings on the Swiss population’s expectations of public service broadcasting, as well as on developments in the quality, usage and funding of the Swiss media.
We cordially invite you to the presentation of the Yearbook Quality of the Media 2026, followed by a panel discussion on the topic: “The vulnerable society: How resilient is the Swiss population to disinformation?”;
| Date | Monday, 26 October 2026 |
| Place | Kleine Aula (small lecture hall) at UZH, Rämistrasse 59 (room RAA-G-01), 8001 Zurich, with livestream. |
| Time | 10.15 am to approx. 12 pm |
Participants of the panel discussion: Prof. Dr Mark Eisenegger (Director of fög), Dr. theol. h.c. Guido Fluri (Founder of the Internet-Initiative), Benno Zogg (Head of the section strategy and anticipation at the federal office for security policy SEPOS) and Dr. Barbara Josef (Board member Swico, Trade Association for the ICT and online sector) .
Moderation: Andrea Vetsch (SRF).
You can find the detailed program of the presentation in the following document: Program (PDF, 248 KB)