Digital Information Behavior of Young Adults (NFP 77)

Digitalization is changing the way young adults obtain information. Our research project responds to this trend and analyzes the digital information repertoires of 18- to 25-year-olds over three years (October 2020–September 2023), using a multi-method study design.
As part of theNational Research Program ‘Digital Transformation’ (NRP 77), the fög, together with the Department of Communication and Media Research at the University of Zurich (IKMZ) and the École Polytechnique Fédérale de Lausanne (EPFL), is using a mobile tracking study to investigate how young adults obtain information online.

The aim of the project is to generate in-depth insights into the information behavior of young adults. In addition, we want to demonstrate, in an exchange with media organizations, which journalistic topics and formats can reach young adults.

To the project website